When it comes to finding new shows to watch, Netflix is still the biggest source of original content, but as more shows hit the streaming service, the company is also finding that some of its fans are still searching for new stuff.
In an interview with The Verge, Netflix CEO Reed Hastings says that the company has “lost touch with our core audience” and that they’re now looking for ways to bring in new people to the service.
“I can tell you that we’re very happy that our core fans are here, but we also have lost touch with them,” Hastings said.
“It’s something we need to do, we have to.”
Netflix’s plan is to introduce a new feature in the next few months, which will allow subscribers to search for new content on the service with the help of their Netflix friends and family.
Netflix is also looking to get more content from the major networks and international broadcast outlets to give its members more ways to watch.
The new feature, called “Discover Now,” will help subscribers find content from Netflix, HBO, Showtime, and Amazon Video.
Netflix will also give members the ability to search in the “recently added” section of the service, and the company hopes to make this search process more transparent.
The service will also allow users to create their own “search bar” for new shows and movies.
Netflix says that it’s looking to add new shows as soon as it gets its “franchise” license from AMC, a deal that was announced in September.
“We have a lot of plans for new programming that we want to launch,” Hastings told The Verge.
“But we’re not going to do that right now.
We need to get the license for the AMC TV network first.”